The Values of the New European Bauhaus as a Basis for Entrepreneurship Education
How can the values of the New European Bauhaus – Beautiful, Sustainable, Together – be embedded in entrepreneurial education? As part of the Hacking Neuperlach format, students at the Munich University of Applied Sciences worked with the Strascheg Center for Entrepreneurship and UnternehmerTUM to develop entrepreneurial solutions to various challenges in urban development. The aim was to find out how such a collaboration between urban reality and (social) entrepreneurship instruction can be designed.
One of the key insights was that a targeted knowledge transfer of the New European Bauhaus (NEB) values – Beautiful, Sustainable, Together – is essential for future teaching formats in this area – for both students and teachers. These values offer a valuable orientation when it comes to developing entrepreneurial approaches for liveable, sustainable and community-oriented urban development.
To facilitate the integration of these values into education, we worked together with the project staff to produce three videos on the individual values, along with a short introduction. These videos are designed to make it easier to replicate educational formats for urban district development through entrepreneurship. They can be used in virtual courses as well as directly in the classroom and offer teachers and students practical incentives for working with the NEB values.
Introduction: Bridging Urban Development and Entrepreneurship
As an introduction to the small series about NEB values as they relate to entrepreneurship, Johanna Kobilke explains how the European Union defines the NEB values and how these can influence the course of urban development. She also talks about how they can be put to use by anyone who wants to contribute to designing a transformation that resonates with these values.
Watch the video Introduction
BEAUTIFUL: Creating Beautiful Cities through Entrepreneurship
Ann-Christin Sreball explains how we can interpret the value "beautiful" in large-scale urban structures. She then refers to the goals defined by the European Union and gives examples of how these could look.
Watch the video BEAUTIFUL
SUSTAINABLE: Aspects of Sustainability for Entrepreneurship
Sebastian Clark Koth explains what sustainability actually means in reference to climate change and a sustainable future, both in local contexts and in urban development. He shares insights on how innovators and entrepreneurs can use this knowledge to create sustainable solutions.
Watch the video SUSTAINABLE
TOGETHER: Innovative Neighbourhoods through Collective Action
In this video Jana Köstler talks about integrating different needs and contexts into a systemic view for participating stakeholders in accordance with the NEB value "Together". She shares insights into shared ambitions and outlines how they can be achieved through innovative solutions.
Watch the Video TOGETHER
Credits: Sabrina Lößl-Lamboy / Strascheg Center for Entrepreneurship